Often, businesses know what they want to say.

They just aren't sure how to say it.

We clarify ideas and shape messages so they better connect with your audience. Our goal is to develop copy that doesn’t just fill a page, but gets read. We help motivate your readers to act.

Versatile Words can play different roles on your project teams, depending on your needs:
 

Whether we’re starting with a blank sheet of paper or a loose assembly of a company’s own notes, testimonials, or spec sheets, we can quickly bring your corporate message to life. We are comfortable joining a full-service marketing team, or working more independently. We jump at the chance to interview customers, executives, and subject experts to understand the context and purpose of the assignment.

Our goal is to speak with your brand voice, not our own. If your voice is serious and straightforward, so are we. If you prefer a lighter tone, we're happy to loosen up. If you're exploring a new voice, we give you choices that take steps, or leaps, in a new direction. And we provide many opportunities to review our work in progress and make sure it's what you want.

Review and approval of corporate content can be difficult and time consuming -- for the writer as well as the stakeholders. Versatile Words uses a proven template system that simplifies and speeds up the review/revision/approval process.

We call this “fresh-eye” and “final-polish” editing, and it’s a fast and effective way to make your good ideas better. We’re able to quickly adopt your brand voice and improve your messages. Sometimes the challenge is language. Other times, it’s the way the ideas are organized or labeled. We provide you with specific recommendations that you can put to use immediately.

We also provide editorial effectiveness review of existing print and online content, which may help you decide next steps in your marketing communication plans. We call this activity “discuss and adjust,” and it is often an eye-opening, worthwhile effort.

If requested, we will share feedback in the form of guidelines and content coaching for existing editorial staff. Having worked with and managed dozens of writers for agencies, corporations, and magazines, we’ve learned how to to help writers and editors do their jobs more effectively. In fact, it’s a role we really enjoy.

Versatile Words can be hired to perform conceptual review of language, labels, and user paths of a new or existing interactive project. We have helped public and private Web sites streamline navigation and improve where and how user assistance is provided.

Versatile Words can add a meaningful editorial element to your next brand exercise, whether you’re brainstorming, defining, or naming a new product or service. We work with your branding team to provide user narratives, brand expressions, and other forms of creative brand brainstorming.